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THE LIFT BLOG

Real marketing insights. Zero fluff.

Site Launch: Underwater Museum of Art

LIFT takes great pleasure in announcing the website launch for the Underwater Museum of Art—North America’s first permanent underwater sculpture garden. The museum is a collaboration between the Cultural Arts Alliance of Walton County (CAA) and the South Walton Artificial Reef Association (SWARA). The museum, located in the Gulf of Mexico, lies at a depth of approximately 60-ft and serves as a gallery to the museum’s innaugural installation of seven sculptures.

Underwater Museum of Art Website

LIFT was selected to design and build the museum’s website and to provide professional photography coverage of the artworks, the museum’s fundraising event, and the installation of the artwork. Working closely with CAA’s staff on the project has truly been a pleasure. The museum has garnered considerable national attention with LIFT providing graphics and photography to a range of media including Architectural Digest and the Smithsonian Institution.

Design Approach

LIFT co-founder and the site’s designer Bill Weckel said “It was important to me to use the website’s visual design to communicate two key aspects of UMA: art and movement. Unlike a traditional museum, UMA’s gallery and artwork is alive. It’s moving and evolving. I knew that I didn’t want to rely on photography as the primary design medium. I wanted to incorporate color and create unique digital artwork. I also wanted an element of movement in the site’s design and used javascript easing and layered animation throughout the site to achieve this. I’m pleased with how it all came together.”

Visit site: Underwater Museum of Art

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We Create LIFT is a creative agency and website development studio with offices in Fort Walton Beach and Santa Rosa Beach, Florida. LIFT provides marketing, branding, design, and development services–with a strong focus on defense, technology, and aviation industries—to clients throughout United States and abroad.

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WE CREATE LIFT

We Create LIFT is a full-service marketing agency and creative studio located in Northwest Florida. We specialize in branding, advertising, visual design, and website / app development. We serve Florida's Emerald Coast including the beach communities of Pensacola, Fort Walton Beach, Santa Rosa Beach, and Panama City Beach.