Project Description


The International Ocean Film Tour recently made its North American debut in the Watersound Origins® community. 400 people attended the sold-out inaugural event featuring seven water-themed films in the outdoor event. The St. Joe Company asked LIFT to design an event campaign to inspire and attract an audience and ultimately ticket buyers within 6 to 8 weeks.

This event is one of a handful of events throughout the year at the Watersound Origins community meant to continue and create awareness and attract new homeowners. This particular project allowed more creative freedom than most other event campaigns.

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destin photographer

Creative Solution

Instead of focusing on extensive graphics, typography or illustration, photography plays a vital role in communicating wonder and excitement for the International Ocean Film Tours’ North American debut. Using Troy Ruprecht’s (LIFT) original photography in conjunction with the film tour’s, we created a unique design that represents a night under the stars with the element of life in the ocean.


  • Print and digital ads

  • Event Photography

  • Signage

  • Social media assets

  • Posters

  • Sales collateral

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