HomeCorp
HomeCorp is an upscale multi-family residential development and management company with a multi-state footprint in the Southeastern United States. They own the full process—from concept through lease-up and property management and have built a large portfolio of significant communities.
HomeCorp engaged LIFT to evolve their aging branding and bring it into better harmony with the luxury properties they build and manage.
Creative Solution
LIFT created a new corporate logo and several logos for communities currently underway or soon to break ground. We developed a plan to redesign their corporate website and their constellation of resident-facing community websites. Each community HomeCorp develops is architecturally and visually unique and the websites we created has its own personality while maintaining a sold connection to the overarching brand.