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Blog
Bill Weckel
Oct 312 min read
A Superior Search Engine is About to Unseat Google
By adding search to ChatGPT, OpenAI challenges Google's search, offering an alternative approach that bypasses traditional ad revenue.
Bill Weckel
Aug 133 min read
The Hidden Dangers of Monopolies in the Internet Search Engine Industry
Let’s explore the dangers of monopolies in the internet search engine industry and why it’s crucial to address them.
Bill Weckel
Jun 113 min read
Understanding Organic vs. Paid Website Traffic: A Guide for Business Owners
In the digital realm, driving traffic to your website is crucial for business success. However, navigating the various methods can be daunti
Bill Weckel
May 94 min read
The Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious Factors
In this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi
Bill Weckel
Jan 183 min read
The Art of Perceived Value: How Price and Proximity Shape Consumer Perception
As consumers, we often make decisions based on a complex web of factors, some rational and others deeply emotional.
Bill Weckel
Jun 14, 20231 min read
Real Estate Development: St Joe Company
LIFT does a significant amount of work for one of Florida's largest land developers; the St. Joe Company (NYSE: JOE). One of their...
Bill Weckel
May 17, 20231 min read
Defense: Blue Sky Innovations
LIFT is working with Tampa-based defense contractor Blue Sky Innovations on presentation and collateral design projects. We're using Blue...
Bill Weckel
Mar 16, 20231 min read
Munro Defense
When internationally-renowned industrial designer Sandy Munro isn't interviewing Elon Musk or shooting YouTube videos with the CEO of...
Bill Weckel
Feb 7, 20231 min read
2023: Google Search Doesn't Work
As a 10-Cake Day Redditor, I couldn't agree more, and I have little to add. If you'd like to discuss how to create high quality content...
We Create LIFT
Sep 7, 20221 min read
Real Estate Developer Sales Collateral and Tools
Florida marketing agency We Create LIFT has designed hundreds of brochures, sales sheets, ads, maps, and illustrations for clients in the...
We Create LIFT
Jul 28, 20221 min read
Decimus Digital Asset Management
Decimus Digital Asset Management is Washington D.C.-based international investment fund which focuses on standards-based blockchains and...
We Create LIFT
Apr 13, 20201 min read
Pier Park Crossings
HomeCorp's newest multi-family residential community, Pier Park Crossings, provides residents with luxury apartment living and easy...
We Create LIFT
Apr 6, 20201 min read
Watersound Origins Crossings
HomeCorp's Watersound Origins Crossings apartments in South Walton, Florida offer residents a combination of comfort, quality,...
We Create LIFT
Sep 13, 20191 min read
Team Stevens Real Estate
Steve and Jan Stevens are notable real estate agents specializing in beach properties in the Rosemary Beach, Florida luxury market. 30A...
We Create LIFT
Apr 18, 20181 min read
Finger Lakes Premier Properties
Finger Lakes Premier Properties is the leading vacation rental management company serving New York's Finger Lakes region. They manage or...
We Create LIFT
Nov 22, 20141 min read
Telluride Mountain Film on Tour
The Telluride Mountain Film on Tour Festival is held annually in the WaterColor community, in Santa Rosa Beach, Florida. Using the power...
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