About
Our Agency
We Create LIFT is a small, niche marketing agency and website designer with locations in Fort Walton Beach and Pensacola, Florida. In business since 2016, we've worked with the full spectrum of clients, from large, publicly-traded corporations, to small startups and solo'preneurs. We have a truly global client list that includes Europe, the Middle East, and Asia. We are strategically positioned to serve the aviation and defense contractors supporting Eglin Airforce Base, Hurlburt Field, and Pensacola Naval Air Station.
Our Approach
Our true value lies in our ability to solve real-world business problems. Marketing, design, and website development, are simply the tools we use to do this. We're sharply focused on our client's ROI and on minimizing the risk to their marketing investment. Fads, gimmicks, and fluff, aren't our style. Our work works.
Our Goal
Our ultimate goal is for you to outgrow us and replace us with a larger agency. We want to share in the applause with you. Successful businesses grow and launch more successful businesses. We want to join you on your journey.
Founder and Owner
Bill Weckel
My main focus at LIFT is on branding and marketing strategy. I enjoy helping startups and pre-capitalized ventures develop foundational branding—creating the tools they need to confidently enter their markets. I have broad corporate experience and I've held positions with NCR, Progressive, General Electric, and Signet.
I graduated from Kent State University with a degree in Computer Science. I served as an intelligence analyst in the U.S. Navy where I specialized in Soviet and Warsaw Pact militaries. I'm a lifetime member of the Veterans of Foreign Wars and a member of the Art & Design Society of Fort Walton Beach, and a councilman for my municipality.
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When I'm not doing all that stuff, I'm taking wildlife photos, playing guitars, and flying airplanes.