It’s commonly accepted wisdom that the investment your business makes in marketing should be governed by a well–developed strategy, and informed by the results produced. The same wisdom applies to the investment your business makes in social media.
Before investing a single dollar or hour of your time in social media, you should be able to quickly and concisely state what your goals for this marketing vehicle are, and how you are going to achieve those goals. Without a well-considered and documented social media strategy, your brand’s participation in the social sphere will be to simply add to the “noise”.
LIFT creates social media marketing strategies that define your specific business goals for this unique medium, describes the methods and means for achieving those goals, and defines the means by which performance will be monitored and measured. Without regularly evaluating what activities are successful, no insights can be gained, and these successes cannot be consistently repeated.
Contact LIFT to learn how your business can achieve ROI for your social media investment.