Search engine marketing is the paid positioning of your brand in search results. We see paid search results each and every time we search for something online, to the extent that we’ve practically become immune to it. That is, until we see the exact company, product, or service that we’re searching for in those results, or we see something of equal relevance but more appealing.
Creating a successful and cost-efficient search marketing campaign requires a level of commitment to research, testing, and monitoring that few SME’s are capable of.
Many businesses can and do create and manage their own search marketing. Products like Google Adwords make this easy to do. And by “easy to do” we actually mean that they make it easy to spend your money with them. Creating a successful and cost-efficient search marketing campaign requires a level of commitment to research, testing, and monitoring that few small-to-medium businesses are capable of. Managing a search keyword campaign—and we mean really managing it—is rarely the best use of your, or your staff’s time. SEM is a niche speciality that, to do efficiently and proficiently, demands an enormous investment in time.
If you know you should be conducting SEM, and you see your competition there, don’t let the time required or the technical complexity prevent you from competing. Call LIFT to learn how we put your product or service into the paid search arena.