The Polar Plunge is an annual event held in WaterColor, Florida on New Year’s Day. Participants receive a commemorative t-shirt after a swim in the Gulf of Mexico. The color palette used for the annual event logo and t-shirt align with WaterColor branding. Our designer chose a playful Polar Bear mascot that proved a hit with the client and event participants.
WaterColor Polar Plunge
Graphic Design, Logo & Identity