We Create Lift | Portfolio Categories Graphic Design
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The Great American Picnic Branding

Great American Picnic

The Great American Picnic is an annual family event, open to the public, for the purpose of creating awareness of, and exposure to, the Watersound Origins community. A branding campaign was created to promote this year’s event which included print, signage and digital creative.

Isacks Imagery Logo

Isacks Imagery

LIFT created a logotype and mark for this well-known Santa Rosa Beach husband and wife photography and videography duo.

Daniel Uhlfelder Branding

Attorney Daniel Uhlfelder

LIFT designed essential branding elements and logo, advertising, and social media graphics for the prominent and respected local attorney.

Watersound Origins Display Advertising

Watersound Origins Billboard

This outdoor display ad campaign was designed to promote Watersound Origin’s active real estate development in South Walton, Florida. The design uses an image of the community’s main entrance to create awareness of the development’s location and a connection between the brand and its price point.

Watersound Origins Sales Brochure

Watersound Origins Brochure

This custom-made brochure was developed as a marketing tool for the Watersound Origins real estate sales team in South Walton, Florida. The first and last inside-front and inside-back pages are translucent and communicate the vision of first dreaming of a home, then realizing the dream as the reader transitions to full-color pages. The inside back cover provides a pocket folder to hold addition loose sales collateral, and die-cut to hold the sales agent’s business cards. The uncoated paper stock evokes the vast forest ecosystem which surrounds the community. The brochure is enclosed in a custom-made envelope (not pictured).

Watersound Origins Sales Brochure

Watersound Origins

Watersound Origins requested a full-page real estate ad design which evoked feelings of home and family to generate buyer interest and sales in the new development.

The Pearl Hotel Magazine Ad

The Pearl

The Pearl Hotel is an exclusive five-star accommodation located in Rosemary Beach, Florida. Our designer extended the hotel’s black-and-white colored architectural elements to the design of this full-page print advertisement.

Polar Plunge Logo

WaterColor Polar Plunge

The Polar Plunge is an annual event held in WaterColor, Florida on New Year’s Day. Participants receive a commemorative t-shirt after a swim in the Gulf of Mexico. The color palette used for the annual event logo and t-shirt align with WaterColor branding. Our designer chose a playful Polar Bear mascot that proved a hit with the client and event participants.

Turkey Trot 5K Logo

Watercolor Turkey Trot

Held annually on Thanksgiving Day in WaterColor, Florida, the Turkey Trot 5K draws both local residents and out-of-market visitors to the area. Our designer used traditional fall colors, feathers, and the area’s iconic trees as the primary elements of this year’s race logo and t-shirt design.

WaterColor Vacation Rentals Digital Ads

WaterColor Vacation Rentals

This IAB-sized banner ad collection was created for deployment via Google Adword’s Display Network with the goal of converting excess rental inventory into booked revenue. The design carries forward and refines the client’s existing branding campaign.