The Great American Picnic is an annual family event, open to the public, for the purpose of creating awareness of, and exposure to, the Watersound Origins community. A branding campaign was created to promote this year’s event which included print, signage and digital creative.
This custom-made brochure was developed as a marketing tool for the Watersound Origins real estate sales team in South Walton, Florida. The first and last inside-front and inside-back pages are translucent and communicate the vision of first dreaming of a home, then realizing the dream as the reader transitions to full-color pages. The inside back cover provides a pocket folder to hold addition loose sales collateral, and die-cut to hold the sales agent’s business cards. The uncoated paper stock evokes the vast forest ecosystem which surrounds the community. The brochure is enclosed in a custom-made envelope (not pictured).
Held annually in WaterColor, Florida, Telluride Mountainfilm on Tour is a documentary film festival that showcases nonfiction stories about environmental, cultural, political and social justice issues that matter. 2015 marked the 15th anniversary of the Telluride Mountainfilm Festival on Tour. Evoking the significance of the event’s longevity, a colorful tree ring illustration was created and became the branding for the 2015 festival.
Held annually in WaterColor, Florida, Telluride Mountainfilm on Tour is a documentary film festival that showcases nonfiction stories about environmental, cultural, political and social justice issues that matter. The colored tree concept was taken from the natural environment at the event location where the trees are illuminated with colorful lights, behind the main projection screen.