We Create Lift | Meet Our Team
page-template,page-template-full_width,page-template-full_width-php,page,page-id-20205,ajax_updown_fade,page_not_loaded,,wpb-js-composer js-comp-ver-4.2.3,vc_responsive


LIFT was built on a foundation of long and solid relationships. First and foremost, we’re all great friends who like to spend time together. We were friends long before the opportunity to embark on this venture presented itself and our friendship is evidenced in the way we work together, interact with our clients, and the great work that we produce.

We're curious, savvy, and we're results driven...

Every member of our team is an experienced and degreed professional who has worked in multiple industries and brings broad vision to each project we undertake. We’re curious, savvy, and we’re results driven—not disconnected artists in ivory towers. Each of us has worked in industry and business where we were the end-users and implementers of agency marketing products. We understand that a beautiful design or fresh marketing idea is only as good as the ROI it produces. Our team members know how to produce creative that competes and performs in the real world.

Bill Weckel
Founding Partner

Bill's done everything from wash dishes in a Chinese restaurant to hunt terrorists in the Middle East. Most recently he was the VP of Marketing for a well-known ad agency. Bill brings more than 20 years of marketing and advertising experience to bear as well as an in-depth knowledge of website development and digital marketing. A passionate photographer specializing in wildlife and landscapes, Bill's work has been published internationally.

Bill's Personal Photography Portfolio
Troy Ruprecht
Founding Partner

Troy is an artist, designer, photographer, and father who brings a unique and creative perspective to his work. An award-winning designer, Troy has extensive experience designing for national brands. He's participated in prestigious design conferences throughout the U.S., and captured photographs throughout the world. Most recently, Troy managed the branding of a billion-dollar publicly traded company as its Creative Director.

Troy's Personal Photography Portfolio


Ben Rosenau
Trusted Partner: Video & Motion

Filmmaking has been a lifelong passion for Ben. He picked up his first camera at the age of 7 and has not set one down since. His career as a producer has allowed him to work with clients throughout the country. Ben has created content for Fortune 500 companies, political candidates and super PACs, resorts, and a host of SMEs.

Michael Scott
Strategy & Development

As an executive with IBM, Michael amassed more than three decades of programming and major project management for national brands. He excels in developing insights through research and analytics and formulating marketing, brand, and web strategies based on quantifiable data.

Paul Wood
Website Design

Paul is an accomplished and prolific website developer with more than 50 website projects to his credit. An expert in HTML/CSS, Paul specializes in developing complex WordPress websites and creating custom themes that beautifully and accurately represent our client's brands.