Imagine two teams in a cross-country race from Miami to Los Angeles. Both teams are equally equipped and equal in number. The only difference between the teams is that one has a GPS and one doesn’t. Which team would you bet on to arrive at the finish line first?
Having the best product or service simply isn’t enough...
Your business needs a marketing strategy. Why? Because your competitors have one, and without one, your organization is at a distinct disadvantage. Having the best product or service simply isn’t enough and history is rife with examples of inferior products winning out over superior ones because they were marketed more effectively.
A marketing strategy identifies your customers and their needs, and it defines how your organization will position itself as the best choice to fulfill those needs.
A marketing strategy serves as a GPS that your entire organization will use to stay on course and on point. It protects your team from distractions and wrong turns while at the same time providing enough flexibility to take advantage of tactical changes and unexpected opportunities.
Marketing strategies are often best created—in close consultation with core leadership—by those outside your organization. This allows for an objective evaluation of your organization, its customers, and its position within its industry. Outside expertise can provide a more realistic assessment that is free from the bias of internal agendas and false consensus.
If a vague or ill-defined strategy, or worse—no strategy at all, isn’t yielding results, LIFT can help your organization get back on the road and win the race.