If your brand is the soul of your business, your logo is its face. The best logos become iconic and evoke emotion. The power of a logo cannot be understated. Your logo creates a first impression and, like it or not, your business, your products, and your services will be instantly judged, based on this first impression.
The thoughtfulness necessary in creating an effective logo goes far beyond the actual artwork and symbolism.
Logos, logotypes, and marks are an art form and craft unto themselves. They transcend graphic design. In fact, as a college graphic design student, you’ll take coursework specifically devoted to logo design. A proper logo is so much more than a “pretty badge” that can be assembled by an amateur with a bit of artistic talent. The thoughtfulness necessary in creating an effective logo goes far beyond the actual artwork and symbolism. The logo must work and survive use in the real world. There is a well-defined and methodical process involved in the creation of a logo, and every proper logo is accompanied by a rationale which supports and defends the design decisions made in the course of its creation.
Great logos are unique—created by the hand of an experienced artist, not assembled from clip art or readily-available stock graphics. They stand the test of time and aren’t based on design trends that fall in and out of fashion.
If your organization deserves a professionally designed mark that will become the face of your brand, contact LIFT today to begin a design exploration.