Email marketing is the single most cost-effective method of marketing available. Full stop.
Email marketing allows you to communicate directly with your customers and maintain top-of-mind awareness. During those few moments that your customer is reading your email, you have their complete and undivided attention. Unfortunately, many organizations (and agencies) are either doing it wrong, or they’re not doing it at all.
If you are able to achieve a successful delivery, you’re still only part of the way there.
Sending out a “blast” can be easy enough through the many self-serve providers available. It just requires a little bit of time and effort. Actually getting that email past the spam filters at the recipient’s internet provider, then past the spam filters in the recipient’s email software, and into their inbox is not so easy. If you are able to achieve a successful delivery, you’re still only part of the way there. Enticing the recipient to open the email, read it, then act on it is no small triumph of success. Accomplishing this with any consistency requires technical know-how and marketing skill.
LIFT has the technical know-how and marketing skill to create a successful email marketing strategy for your organization, help grow your subscriber lists, and craft and deploy marketing emails that get delivered and get results. Contact LIFT today to learn how we can help your organization take full advantage of the most cost-effective method of marketing available.