Is your sales team sending out one-sheets with last years rates? Did your secretary just place an order for 5,000 business cards with the wrong telephone number on them? Did your marketing assistant just run the wrong ad in a media buy that cost $10K?
You need digital asset management, which is nothing more than a fancy term for a “place to put all your marketing stuff”. A DAM is private webspace where all of your marketing assets can be stored securely—available to anyone who needs them. Imagine having all of your organization’s “approved for use” logos, photos, ads, fonts, marketing and sales collateral, videos, forms, and everything else, neatly organized, and available on demand, from any device, anywhere.
A DAM system ensures that only current and approved marketing assets are available to your staff.
A DAM system ensures that only current and approved marketing assets are available to your staff. Obsolete assets are retired, archived, and made unavailable. It allows you to put an immediate end to the wrong assets being used and the seemingly endless requests such as “Hey, can you send me our logo?”. Creating a DAM system eliminates this pain point and helps your organization maintain its brand standards.
Contact LIFT to learn how a DAM can make your brand stronger and your life easier.