Content marketing is the technique of offering something of value (usually information or expertise) to a narrowly defined and targeted consumer audience with the goal of introducing the consumer to your brand and your products or services, and ultimately converting them into customers. The concept has been around since the dawn of time. In the digital age, however, it has an official name.
That’s content marketing, and it’s highly effective.
Think of it this way: I’m a car dealer driving down the road when I see you standing next to your disabled car on the side of the road. I stop to help and call one of my service center employees to come out with a tow truck and take your vehicle back to my dealership—no charge. I helped you in your moment of need. A positive relationship has been established. Chances are very good that you’ll have my dealership do the repairs. I may even end up selling you your next car. I more than covered the cost of sending the tow truck out. That’s content marketing, and it’s highly effective.
LIFT has the strategies and technology to make content marketing effective for your business. Call us today to learn more.