We Create Lift | Content Management
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CONTENT MANAGEMENT

You have a beautiful and well-engineered website, but you haven’t arrived at your destination. You’ve only just begun your journey. Creating a website is simply the end of the beginning. Having a website gets you into the race. Having a website that is up-to-date and content that entices your visitors and customers to return again and again is how you win the race.

This is where content management comes into play. Regularly adding valuable, relevant, and timely content to your website tells your visitors and potential customers that your business is alive, well, and thriving.

Most businesses already know this and they start out with the best of intentions. Unfortunately, it’s difficult to practice your chosen profession and be a webmaster at the same time. Small businesses learn that there just aren’t enough hours in the day to do both. Sometimes the task falls to an employee who is long on enthusiasm for the role, but short on time and capability. Larger businesses find that they don’t have the staff who possess the unique mixture of expertise—part graphic designer, part programmer, part marketer—to maintain the brand’s image and voice. Often, a failed attempt at keeping a website or blog updated and engaging ends up actually doing more harm than good. Have you ever visited a website where the last blog post was so old that you wondered whether the company was still in business?

Regularly adding valuable, relevant, and timely content to your website tells your visitors and potential customers that your business is alive, well, and thriving.

LIFT can create and manage your site’s content—in your brand’s voice and in accordance with your brand’s standards. We create engaging and relevant content that’s designed to look good, keep your customers informed, and capture new sources of traffic. We can do this autonomously, at your specific request and direction, or a combination of both. Imagine having a business need or an idea for new content and seeing it perfectly implemented, live on your website, with just a quick phone call or an email.

We take great pride in our ability to become SMEs (subject matter experts) in our clients’ industries, services, and products. We listen, we learn, we ask questions, and we research. We understand that understanding your business is our job.

LIFT is able to create and manage your content efficiently and effectively because our designers are also coders and marketers. While other agencies need two or three people to do the job, LIFT does it with one, essentially eliminating the “workflow”. Your copywriting is SEO’d as it’s written, and your graphics are coded to fit perfectly into your site’s design with coding tweaks made as they’re placed.

LIFT is able to create and manage your content efficiently and effectively because our designers are also coders and marketers. While other agencies need two or three people to do the job, LIFT does it with one, essentially eliminating the “workflow”. Your copywriting is SEO’d as it’s written, and your graphics are coded to fit perfectly into your site’s design with coding tweaks made as they’re placed.

When you pull up you website, you should feel confident that it’s standing tall, not being reminded of how far behind you are. You’re in the race; call Lift and start winning it.