Branding may well be one of the least understood concepts in marketing. Branding is not your logo. That’s identity. Branding is not advertising. That’s, well, advertising. Branding is the very definition of who you are as a business or an organization. Branding is what makes your business unique and what sets it apart from (and above) the competition. Branding doesn’t tell your customers what you have to offer—branding is what makes them want it.
Branding is what transforms a small struggling business into a large successful enterprise.
Branding is how your business is perceived by consumers and the emotions they feel when they hear the name of your business. To say that branding is important would be an understatement. Branding is critical and it can transform a small struggling business into a large successful enterprise.
When your business is ready to become a brand, LIFT can guide you through the process.